effectively managing your crisis
In most cases, you'll need to tell the truth, tell it all and tell it quickly. We'll help you with intelligent, forward-thinking and experience-based advice, activity and implementation so that audience perception of your handling of the crisis is the right one. And our goal throughout is to take you from where you are, to where you want to be...
- practical help, proven expertise
When a crisis strikes, speedy communication is absolutely crucial. The clock's ticking and your reputation's at risk. We'll react quickly with a range of practical and proven strategies which may include:
- setting up an Emergency Response Team, if one isn't in place already
- predicting the likely scale, nature and degree of media interest
- taking control of the news agenda
- providing emergency media training to spokespeople if necessary
- implementing a media relations plan
- setting up a 24-hour press office if one isn't in place already
- arranging press conferences where necessary
- not "letting a story run" in the media if it isn't in your interest
- putting in place and implementing an ongoing briefing plan to key stakeholders which may include staff, customers, regulators and government
- getting positive feedback from supportive allies and organisations
- journalist contact programmes to open dialogue and maximise the chance of positive coverage
- monitoring developments - both media and political - as events unfold
- using proactive PR to protect your reputation against unfair media activity
- advising on the appropriateness of engaging legal counsel after unfair media coverage and practices
- reviewing events and being prepared to change approach as the crisis or climate changes
- helping you through the other side and launching a tactical PR operation to repair any damage done
- when it's all over, evaluating the effectiveness of your crisis plan and correcting problems for the future
read more
- what's a crisis and what are the consequences?
The differing types of crises and their potential consequences... more»
- our crisis communications services
Exactly how we can help you, your business or your organisation... more»
- talk to us
Explore the possibilities with a free, no-obligation consultation. Contact us here»