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what's a crisis?

They can be brief or long-term. They can be unexpected. They may even be known about internally for some time before suddenly being exposed in the public domain. They include:

 

what are the potential consequences?

Badly handled, your crisis can spin out of control. Often obvious after a poorly managed event, the consequences can include:

 

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Pozitiv Communications - the UK's leading public affairs and corporate communications consultancy